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I’m Toby Brotherton, a software engineering leader with more than a decade of experience building products across healthcare, manufacturing, and e-commerce. I’ve spent my career helping teams ship meaningful products, scale systems, and build strong engineering organizations. AI search is now the most important factor in how companies are discovered online. More and more customer journeys begin inside AI systems, but most brands still lack the tools to understand how those systems describe them, where their visibility stands, and how to improve it. Traditional SEO and analytics workflows were not built for this shift. Ellm is our response to that gap. We’re building a platform that helps brands monitor their AI presence, improve how they are surfaced across major models, get clearer source tracking into AI-driven traffic, and take advantage of new paid acquisition opportunities as AI platforms continue to evolve. Ellm is built to be practical, measurable, and useful for teams of all sizes. The goal is not more dashboards for the sake of dashboards. The goal is clearer visibility, better decisions, and a faster path from insight to action.

https://ellm.co